Integrating with multiple card issuers
Enabling users to add all of their cards was essential to make the product viable.
Self-service apps for financial products
The Challenge
The Card Rescue product offered protection against loss or theft, giving customers the ability to report loss, arrange replacement cards and protect themselves from possible card or ID fraud.
And while most banks and credit providers offer these services directly to their customers for free, the real value in CPP’s product was the removal of the inconvenience and unrest of an already stressful situation, providing instant peace of mind with the tap of a button.
To make this happen, there were several key technical challenges the Shout team needed to overcome:
Meeting financial services security standards
In order to protect customers’ sensitive data, our final implementation was subject to a rigorous external audit to ensure best practice compliance.
Providing multi-language support
To give CPP the ability to roll the solution out internationally.
The Solution
We delivered native iOS & Android applications, providing 24/7 assistance to customers, with a simple, intuitive UI that created reassurance in a potentially complex and intimidating process.
The overall user experience makes the process as hassle - free as possible for the customer, from scanning cards to capture and store details , or using geolocation to trigger the necessary actions within the customers territory.
We were able to vastly reduce the need for CSE intervention by integrating with card issuers, allowing the entire process of loss reporting to be completed through the app.
Secure by design, the app meets PCI’s robust and comprehensive standards surrounding payment card data security.
“The team at Shout Digital are innovative, committed and really dependable. I can honestly say I feel that they care as much about my business as I do. The work they deliver is fantastic.”
The Outcome
The project was a customer experience success, enabling members to entirely self - service their policy from their smartphone - ultimately helping CPP succeed in making the occurrence of losing cards, and potentially the sensitive data attached to them, a less unsettling one.
For both CPP and their partners, the app has streamlined the process of loss reporting and issuing replacement cards , while delivering them with a highly scalable service model , that continues to contribute to the overall growth of CPP group.
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