We supported Affinity Water through a process which took the project from being one that was technology focused, to being customer led.

We worked with them to identify the products required to support advisors and defined a prioritised, feature-led backlog from which the stability of their new platform could be focused on.

All of this was underpinned by a UX process which;

• Analysed existing customer journeys
• Gathered business logic
• Wireframed new journeys
• Visualised all screens within the selected user journeys
• Prototyped end-to-end journeys to achieve;
• Business and user testing
  • Stakeholder buy-in
  • Clear vision for development

The outcome

Our delivery of this project produced a number of outcomes for Affinity Water:

• Clearly documented business and customer goals
• Prioritised feature list for the future platform
• A product selection quadrant of third-party systems to consider based on our recommendations
• Tangible feedback from user testing

These outputs enabled them to better understand the path to progress for the solution for both the immediate and longer term, gave them better visibility of journey improvements and a suite of tools from which to better manage business expectations, budget and technology decisions.