This is where cloud engineering steps in, helping you:
- Scale effortlessly: Handle traffic surges without breaking a sweat or breaking your site
- Boost Security: Keep sensitive data safe with cutting-edge, ever-evolving security measures
- Save Costs: Say goodbye to expensive, outdated infrastructure
- Stay Agile: Roll out updates and features faster to meet customer expectations
So how does cloud engineering power success?
Cloud engineering isn’t just a buzzword—it’s a transformative approach to managing and growing your digital presence. Here’s how it gives your website the competitive edge:
On-demand scalability
Be it Black Friday or a viral hit, traffic spikes can crush traditional servers. Cloud solutions dynamically scale resources in real-time to ensure your site stays live and responsive—no matter what.
For one client, we implemented Kubernetes ‘Horizontal Pod Autoscaler' to help absorb traffic spikes in peak booking periods and flash sales, totally transforming their ability to cope with sudden demand—and ultimately ensuring their revenues weren’t being capped by performance limitations.
For our Umbraco customers—whether they’re in Umbraco Cloud, or their own managed Azure estate—our deployment best practices leverage horizontal web app scaling cost-effectively to absorb spikes in traffic. So whether their traffic is affected by weather incidents, peak holiday periods or government announcements, they have the reassurance and certainty that their web estate will cope effortlessly.
Performance that delivers
Speed matters. With distributed architectures and Content Delivery Networks (CDNs), cloud engineering minimizes latency and maximizes speed. The result? A seamless user experience, wherever your audience is.
The icing on the cake? Boosting performance won’t just make your customers happier and more likely to convert—it’s also a major factor in your organic rankings, so the investment will also help deliver you more of those happy customers too.
Security you can count on
As cyber threats grow, so does the need for robust security. Cloud providers offer state-of-the-art solutions like encryption, automated backups, and advanced threat detection. It’s a proactive shield that ensures your website remains secure and compliant.
Cloud solutions will support you in keeping sensitive data safe, with cutting-edge, ever-evolving security measures. We’ve now helped several of our enterprise clients benefit from advanced Cloudflare tools such as Managed Challenge and Bot Management, to efficiently manage threats from malicious botnets and to block over-zealous scrapers that previously compromised performance for human users.
Cost-efficiency redefined
Traditional infrastructure demands hefty upfront investments and constant maintenance. With cloud engineering, you pay only for what you use, freeing up resources to focus on innovation rather than upkeep.
We’ve helped so many of our clients move from legacy Virtual Machines (with their fixed compute costs and time consuming maintenance overheads) to flexible and scalable App Services that save not only on raw compute costs, but also on the people-hours required to maintain and patch them.
Innovation made easy
Cloud platforms integrate seamlessly with a wide range of tools and technologies, enabling you to implement advanced features like AI personalisation, analytics, and automation. It’s the ideal playground for innovation.
What’s more, the move to cloud helps you put the agile processes in place to provide the foundations for rapid transformation. Devops CI/CD pipelines automate the process from a dev writing a line of code on their machine to getting it tested and into production quickly, efficiently and reliably.
Getting started with cloud
Making the move to the cloud might feel overwhelming, but a clear plan and the right support can make all the difference. Here’s how to start:
- Assess your needs: Map out your current infrastructure and future growth goals
- Start small: Migrate in phases to minimize disruption and ensure a smooth transition
- Prioritise security: Implement strong controls and regular audits
- Invest in expertise: Partner with experienced cloud engineers to create tailored solutions
Build for the future
Cloud engineering provides the essential foundations to attract, convert and nurture your customers. By embracing cloud solutions, you’re not just building a website—you’re creating a resilient, future-proof digital ecosystem that’s ready for whatever comes next.
So, are you ready to leap into the future? With cloud engineering, the tools to thrive are at your fingertips. Let’s build a website—and a business—that’s truly future-ready.
