Achieving sustainability in AI
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We’re living through an extraordinary moment in history — one that could very well define the UK’s economic trajectory for decades. Artificial intelligence, once a technology of the future — a conceptual dream, is now part of our present reality. The time has come to realise the opportunities that AI can provide, but this means being decisive. It means grasping these opportunities in the right way and fully committing to the next phase of technological and economic development.
The government's recently published AI Opportunities Action Plan is designed to help us do exactly that. Laying out a bold roadmap for utilising AI, the Action Plan outlines how this technology can drive economic growth, revolutionise public services, and secure the nation's position as a global leader in AI innovation. In short, this is a set of strategies that should greatly benefit the UK's business sector and our society as a whole.
As a software engineering company delivering AI-powered solutions, we see this not just as a policy initiative but as a call to action for businesses across the UK.
The UK is already one of the global leaders in the AI space. Pioneering research laboratory DeepMind originated in the UK, while Cambridge-based ARM provides the powerful hardware on which many of the world's AI systems are based. British firm Wayve are demonstrating the power of AI in everyday applications, such as autonomous driving, and the Universities of Oxford, Cambridge, Edinburgh and Manchester, along with UCL and Imperial College, are among the top AI research institutions on the planet.
But this proud history is not going to be enough as we look towards the next stages of AI's evolution. With other nations now pouring their resources into AI development at unprecedented levels, the UK must act quickly. It's a case of swim or sink — remain competitive or be left behind.
Sixth months on from their victory at the 2024 general election, Keir Starmer and his Labour government are looking to move beyond mere "steadying the ship." They are in search of policies and approaches that will define their legacy and drive Britain's economy and society forwards. They certainly seem to believe that this is it — an Action Plan that could, according to the plan's own wording, add £400 billion to the economy by 2030 through enhanced productivity and innovation and AI leadership on the global stage.
But achieving this requires more than just embracing AI. Britain will need to embed this technology into every facet of our economy — from healthcare and education to manufacturing and logistics.
So what does the AI Opportunities Action Plan actually mean for businesses? To explore this, we need to focus on the Plan's three core areas.
AI thrives on infrastructure, such as high-performance computing technology and data centres, and of course, the skilled talent that will develop, implement, and oversee these systems. The government’s commitment to establishing AI Growth Zones and expanding public computing capacity will make advanced AI resources more accessible.
For businesses, this opens doors to collaboration, innovation, and the ability to compete successfully on a global level.
The Plan outlines a framework of “Scan → Pilot → Scale” for AI adoption. This encourages organisations to rigorously test their AI solutions, evaluate their impact, and then scale successful initiatives.
This will require significant investment in personnel and training from businesses. The Scan component of the framework, for example, requires AI leads who understand key operational challenges and opportunities and identify user-centric AI solutions. In the healthcare industry, the AI lead may target diagnosis times as a core challenge and then prioritise smart solutions that accelerate diagnoses, directly benefiting the end-user.
The Action Plan is quite clear that the UK must transition from being an AI consumer to an AI creator. To achieve this, the Plan suggests a more structured model of governance, something akin to the MITI in Japan or the Economic Development Board in Singapore, which helped both East Asian economies thrive in the second half of the 20th century.
This more structured governance is aimed at giving startups and innovative firms the chance to emerge and scale — something that won't happen all by itself due to the competitive nature of business and industry. It's hoped that this will lay the foundations upon which national AI champions can be built. These homegrown talents can then compete globally, pushing the UK into the lead across new and existing AI markets.
While the Action Plan is certainly a policy directive — particularly with regard to growing homegrown AI champions — it's also far more than this. It's a call to businesses to step up, take charge, let their creativity flourish, and dare to dream. Private companies are urged to invest in AI adoption, and indeed, they are already doing so.
In a press release published on January 12th, the government described how major tech firms Vantage Data Centres, Nscale and Kyndryl have pledged a combined £14 billion of investment in the UK's AI infrastructure. Across the three firms, this investment is expected to create 13,250 jobs around the UK.
Of course, this is only the beginning. As the Action Plan unfolds, more businesses will contribute their own investment, collaborate on data curation initiatives, and enter into partnerships on public sector projects. This aligns perfectly with our work at Shout Digital, where we’re already integrating AI to enhance digital products for our clients.
AI adoption won't be without its challenges. Skills gaps have proved a real impediment to adoption in recent months, with 60% of public sector IT workers citing a lack of AI skills as the key barrier to implementation. The government, to its credit, has pledged to fill this gap, with a raft of initiatives delivered by their Skills England body. The rapid evolution of AI regulation, sustainability concerns, and infrastructural demands represent more hurdles — but these are all hurdles that can be overcome.
And we must overcome them. The potential rewards are too significant to ignore. Businesses that embrace AI today are not only enhancing their competitiveness but also helping shape the future of the UK economy.
The government’s commitment to AI is ambitious, and rightly so. We are, after all, at the dawn of a new industrial revolution — one powered by algorithms and data rather than steam engines and coal furnaces. The UK has a unique opportunity to lead this revolution, setting the standard for AI innovation, safety, and ethics.
The release of the AI Opportunities Action Plan and the Prime Minister’s recent response signal that the UK government understands the stakes. You can explore the government’s response here and read the full Action Plan here.
The AI revolution is no longer a "coming attraction" — it's here. For UK businesses, AI is a real opportunity, but it's also a necessity. If businesses are not ready to strike while the iron is hot, there are other businesses out there that will. By aligning with the government’s vision and embedding AI into every aspect of our operations, we can drive growth, improve productivity, and cement Britain’s place as a global leader in this transformative era.
Let’s not just participate in this revolution — let’s lead it.
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