AI for Digital Products in 2025
While AI has certainly made leaps and bounds in the past few years, we've barely scratched the surface of its potential. In 2025, that will change
Shout are delighted to have been shortlisted for awards in THREE categories in Northumbrian Water Group (NWG)’s Supplier Awards.
The ‘Going the Extra Mile’ (GEM) awards celebrate the contribution of diverse supply chain partners, from pipeline engineers to software developers. NWL spends around £400 million a year on capital construction, goods and services across its supply chain partners.
On the GEM Awards website, the company states:
“Northumbrian Water Group [prioritise working with partners who] share our drive for excellence whilst delivering outstanding customer service.
We want to recognise the amazing contribution our supply partners play in helping us to achieve our vision and recognise the brilliant organisations we are working with of all shapes and sizes.”
Shout were shortlisted for three categories.
Unrivalled Customer Experience Award, for suppliers who deliver world class customer service and an unrivalled customer experience while delivering excellent outcomes for NWG.
One Team Award, recognising teams who have demonstrated excellent team performance while living NWG values, to achieve an excellent outcome.
Small Supplier of the Year Award specifically recognising the challenges and outstanding achievements of Small Enterprises who support the NWG vision of being national leader.
Commenting on the recognition, Principal Client Partner, Michelle Hewison, who looks after the NWG account said:
“We’ve partnered with the NWG team for several years, primarily supporting them across their estate of mobile apps. While it’s a phrase that gets thrown around we do genuinely feel like we’re one team – with the interests of NWG, and in turn their customers, right at the heart of what we do. Technology is the enabler here, but it’s the people that matter!"
While AI has certainly made leaps and bounds in the past few years, we've barely scratched the surface of its potential. In 2025, that will change
... and what's more, we have been reliably informed that Shout are one of only ten organisations to be awarded the standard so far, and the first in our industry.
Show me that you know me—in a digital world full of endless choice and high expectation, personalisation is the key to retention and improved conversion.