AI for Digital Products in 2025
While AI has certainly made leaps and bounds in the past few years, we've barely scratched the surface of its potential. In 2025, that will change
The personal safety and wellbeing of their people has always been a priority for Northumbrian Water, leading to an internal culture that proactively seeks out opportunities to maximise the physical and mental happiness of their team. Working in hazardous environments, at heights or underground, brings with it risk, which can increase if coupled with common issues such as fatigue.
With the advent of wearables, specifically those with the ability to collect and transfer biometric data, there is now a promising avenue for digital innovation in wellbeing. Wearables, such as the Apple watch, allow us to create an initial feedback loop of data, analysis and recommendations that will help alert employees of any potential medical or environmental issues which may negatively impact their wellbeing.
The TAPP watch app was born out of a concept from last year’s Innovation Festival and the Shout team have been proud to help Northumbrian Water bring it to life in a high-functioning prototype app. In the Wear is Wellness sprint at this year’s Festival, we focused on what the future roadmap for TAPP could look like and how the data collected can be used to make a real difference to the mental & physical health of Northumbrian Water’s employees
‘’We try to invest our money back into our operating regions wherever possible. The quality and value that Shout deliver makes that a very easy decision. We have worked with them over a period of 2-3 years now, developing apps for our customers and employees. They have been great to work with. We are now starting to innovate with them on the topic of employee health and safety. There isn’t anything more important in our business than getting everyone home safely every day. I am really looking forward to seeing what we can co-create’’
Goal of day one:
How we went about it:
What we achieved:
Things we’re excited about for the sprint:
Goal of day two:
How we went about it:
What we achieved:
Goal of day three:
How we went about it:
What we achieved:
Goal of day four:
How we went about it:
What we achieved:
A business case document that highlights:
“Shout Digital have been a great company to work with on this exciting project. Their expertise, can do attitude and teamwork is fantastic and they are really easy to do business with. From helping us develop concepts and user requirements through to launching the app and gathering the data, the technical support has been excellent throughout. I am really looking forward to working with Shout as we continue this very important workstream in helping our employees stay safe at work by managing fatigue in a new and innovative way.”
It’s always a huge source of pride and satisfaction to be involved in the Innovation Festival. Ideas are forged, collaboration abounds and the sheer breadth of game-changing concepts that emerge never fails to amaze.
Our work with the Northumbrian Water team this week has felt truly transformative. Together, we’ve identified a roadmap for TAPP that can make a difference to the health and happiness of Northumbrian Water’s people – those sorts of outcomes are the reason we do what we do.
We’re excited for the next TAPPter…
While AI has certainly made leaps and bounds in the past few years, we've barely scratched the surface of its potential. In 2025, that will change
... and what's more, we have been reliably informed that Shout are one of only ten organisations to be awarded the standard so far, and the first in our industry.
Show me that you know me—in a digital world full of endless choice and high expectation, personalisation is the key to retention and improved conversion.