Elevating CX through personalisation
Show me that you know me—in a digital world full of endless choice and high expectation, personalisation is the key to retention and improved conversion.
Pre-trained artificial intelligence (AI) models, such as the latest LLMs from OpenAI, Anthropic, Google, and Meta, are excellent for many use cases. However, as we move to specific, nuanced AI use cases, the models must be capable of understanding and processing domain-specific data.
Generic AI models often need help with nuanced, complex datasets that require specialised contextual knowledge. Open AI provides one approach for fine-tuning its GPT models, which can address these complex challenges.
This pivot toward customisation is crucial for realising the true benefits of AI's application and outcomes. Let's review models, benefits, challenges, real-world applications, and emerging trends.
Generic AI models train on broad datasets to perform a wide range of tasks. However, when these models encounter domain-specific data - like legal documents or medical records - they often fall short.
This content has unique formats, which makes fine-tuning necessary. As this information can be voluminous, being able to use AI to analyse and derive insights is a valuable use case. For these industries to achieve this, fine-tuning in training is necessary.
The first way to train AI with a speciality focus is using OpenAI's GPT models. These large language models (LLMs) can execute a wide range of tasks, from natural language understanding to content generation. A vital feature of these models is their ability to be fine-tuned for specific tasks, making them adaptable across various industries.
Fine-tuning involves starting with a pre-trained model such as GPT4o and then enriching the learning by focusing on a dataset relevant to a specific domain. This process adjusts the model's parameters to improve its performance on tasks. With this training, it would then be able to understand legal terminology or process financial records while retaining the broad knowledge from initial training.
Fine-tuning works best for tasks that require a deep understanding of specific contexts. In sticking with the industries already mentioned, an example would be generating detailed legal reports or analysing financial data. For instance, a GPT model fine-tuned on conveyancing data could create accurate property reports, saving time and reducing errors.
Fine-tuning allows organisations to use GPT's strengths while tuning the model to meet specific needs. It is significantly more cost-effective than training a model from scratch, making it an attractive business option.
Starting with Open AI GPT models provides a reliable foundation. Using your domain-specific data, customise its capabilities in less time. Building a business from the ground up would take considerable time before it was usable.
While fine-tuning GPT models is powerful, other methods are also effective and worth evaluation. Here are some different ways you can achieve a tuned AI model.
In situations where your industry is extremely niche, you may have no other option than doing it yourself. You should build a plan to include collecting and labelling a large amount of domain-specific data. Once you have the data, you will create a model that offers the highest level of customisation. This approach, however, comes with significant costs.
This concept uses previous knowledge to adapt a pre-trained model to a new but related task. This approach is efficient, especially when there is limited data in the target domain.
An example of transfer learning involves medical imaging analysis. A healthcare startup used transfer learning to detect skin cancer from images. By fine-tuning a pre-trained model with dermatological images, they achieved high accuracy despite a small, specialised dataset.
Active learning iteratively trains a model by selecting the most informative examples for labelling. It's an excellent option for businesses struggling to train their AI, with less need for annotated examples.
As a result, the process is more efficient, particularly in domains where data labelling is costly or time-consuming. Another advantage is that it helps avoid human error and bias.
Fine-tuning AI delivers many benefits, and more organisations expect to adopt it. However, with anything specialised, challenges persist. The most common include:
AI fine-tuning unlocks AI's full potential in complex, domain-specific applications. By fine-tuning existing models like OpenAI's GPT models, training from scratch, or using transfer learning, businesses can refine AI solutions to their unique needs. It can create a significant impact, from improving healthcare to identifying transaction fraud.
The future of this area of innovation looks impressive. Future advancements such as few-shot learning, multimodal learning, federated learning, and explainable AI will further enhance specialist AI training.
By understanding and utilising these methods, organisations can create AI systems that excel in specific environments. Such breakthroughs will drive innovation, efficiency, and improved outcomes.
Show me that you know me—in a digital world full of endless choice and high expectation, personalisation is the key to retention and improved conversion.
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